Trade fairs are a great opportunity to present your latest products to customers and business partners. Event management of trade fairs where companies can exhibit their latest products and services are proven to increase sales with video marketing. When initiating the planning stages of a fair, first determine your aim with us. Is the trade show focused on florists or dentists? Will the career fair seek out engineers or marketers? Do not waste time marketing irrelevant prospects; select the target audience and focus accordingly.