Corporate video production at the Excel and Battersea in London
Some of our clients such as Service Now - The Now Forum and Freelancers UK Ltd required the specifications of our 4k Pro ProRes film recording services for interview based event production, plus run and gun camera operation.
Click on the YouTube image and you will be taken to our channel. Here you will be able to see the maximum resolution output for each corporate video. The resolution of your project depends on the workflow and rescaling required.
Camera set up and recording frame rates
Clients prefer the choices of 4k Ultra HD DNG Raw and 4k ProRes recording over high definition capture, because full 4k resolution is four times the resolution of HD resulting in more detail and quality. Even if our clients are not planning to output 4k on TV, web and social media, our large super 35mm sensor broadcast quality camera equipment will deliver better results that will enable us to output your projects in 4k, scale down your projects if you prefer to standard HD to allow for cropping. Scaling down to High Definition (HD) allows us to crop selected clips to bring them closer in to the frame. This is a popular method used in the broadcast industry when a production team is a single camera operating workflow. The results will effectively give us a two cut operation from the same camera angle.
What are the benefits of finalising your projects in 4k? Well, 4k ready projects are keeping up to speed with the fast paced digital media industry that will be 4k standard in less than 2 years, experts and professionals retailers believe.
It's far better and more cost effective in working with us so we can deliver 4k Ultra HD media to all your Web platforms and social media platforms so your viewers can view automated resolutions to suit the mobile device, iPad, laptop and desktop they are using. The industry is changing to 4k Ultra HD playback resolution in which the consumer standard is currently 3840x2160. YouTube is 4k as standard. Projects shot in 4k Ultra HD and ProRes recording are future proofing methods which will last for years to come.
Recording in 4k and Ultra HD produces higher quality and more clarity when scaling down to HD video for TV, web and social media!
What is 4K?
Pure and simple, 4K means a clearer picture. It's more pixels (8,294,400 to be exact) on the screen at once that creates images that are crisper and capable of showing more details than standard HD.
What is the resolution of 4K?
4K resolution, at least the way most TVs define it, is 3840 x 2160 or 2160p. To put that in perspective, a full HD 1080p image is only a 1920x1080 resolution. 4K screens have about 8 million pixels, which is around four times what your current 1080p set can display.
Think of your TV like a grid, with rows and columns. A full HD 1080p image is 1080 rows high and 1920 columns wide. A 4K image approximately doubles the numbers in both directions, yielding approximately four times as many pixels total. To put it another way, you could fit every pixel from your 1080p set onto one quarter of a 4K screen.
Difference between Ultra HD and 4K
Technically, "Ultra High Definition" is actually a derivation of the 4K digital cinema standard. However while your local multiplex shows images in native 4096 x 2160 4K resolution, the new Ultra HD consumer format has a slightly lower resolution of 3840 X 2160.
This is one reason why some brands prefer not to use the 4K label at all, sticking with Ultra HD or UHD instead. However, the numerical shorthand looks likely to stick. As a broad brush label it's so much snappier!